Amy — what I picked up from public sources

Career snapshot

• ~10 years REALTOR® experience across WI/MN + FL. Currently FL-licensed only.
• Timeline: WI/MN realtor pre-2018 · moved to Melbourne 2018 · other FL firm initially (maintained WI/MN licenses concurrently) · ~year off · GT Realty since 2021.
• FL license # 3547904 (verifiable via Florida DBPR).
• Service focus in FL: residential. Did commercial work in WI/MN; in Florida her practice is residential. Don't promote commercial/land/leases — they're in her history but not where she's investing her time.

Brokerage

• GT Realty, boutique brokerage. Business address-of-record: 1802 Stockton Street, Melbourne, FL 32901. No walk-in office — the address is the broker's home, used for regulatory + business purposes. Don't position it as a "visit us" location.
• Brokerage marketing emphasis: "present, reachable, relatable… strong marketing background." Smaller-shop ethos fits the buyer-relationship-first pilot framing.

Personal anchor

• Wisconsin native. Moved family to Melbourne in 2018 (~8 years ago).
• Solo practice. GT Realty bio references a "Steiger Team" with husband Ken, but Ken is no longer licensed — Amy is solo. Don't reference the team framing anywhere in published copy.
• Mobile retains 608 area code (Wisconsin) — small detail, fits the "I've been on both sides" brand.
• Children live around the country; she travels to see them regularly (one weekend/month + one week every couple months).

Differentiation pillar (locked from today's conversation)

"I've been you." Former WI/MN realtor who lived the Wisconsin → Space Coast move. Retains a WI/MN referral network = can help on the sell-side AND be the buy-side agent. The 8-year-resident stat is recent enough to remember being new, established enough to have transitioned cleanly + built local knowledge. Position: "I sold in WI/MN before I bought in Space Coast. I can help with both sides of your move."

Brand voice

• In her own chat (today): direct, warm, organized, professional without performance. She uses concrete examples, signals time constraints honestly, asks clarifying questions, pushes back on framing she disagrees with. That voice — not the brokerage bio voice — is what we want in the reels.
• Brokerage bio voice (third-person): standard realtor cliché ("listen to your desires and work tirelessly… real estate dreams a reality"). This is NOT her voice — it's broker-template. We don't replicate this; we use her actual register.
• She's stated discomfort with "the climate of social media" — content should feel non-performative; she's not chasing influencer vibes.

Social media current state

• IG: @melbourneflrealtor. By her own statement, "quieter" / "rarely posts anymore." Gated behind login for most public scraping; can't see content count or recent posts from outside.
• FB: "Amy Steiger" — more active surface, "lots of friends." Need her specific FB URL to research further.
• LinkedIn + Yelp: linked from brokerage page; not deeply scraped here.
• Net: starting from near-zero content-presence on the channel we'll lean on (IG). Pilot is building the engine from scratch; that's actually clean (no legacy posts contradicting the new positioning).

What I'd want Amy to verify, correct, or add